Kate Hudson Named New Brand Ambassador for ALMAY

in recent beauty news, Revlon, Inc. announced that their Almay brand has signed one of hollywood's hottest stars, Kate Hudson, as its newest global brand ambassador!

"Almay is known for its fresh, effortless approach to beauty", said Kate Hudson. "i share that philosophy and i'm honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman. at the end of the day we all want to have fun and feel beautiful-– that's what Almay is all about."

in her new role, Kate will become the face of new and existing Almay products and will appear in global multi-media campaigns, including television, print, in-store and internet placements. the first television and print campaign for the brand is set to debut later this year.

congrats Kate! i'm looking forward to seeing the new ads and products, aren't you? :)

xo
image source: zimbio.com

Get Her Look: Vera Farmiga at 'Up In the Air' Premiere

makeup artist Tina Turnbow gave actress Vera Farmiga a simple, yet still gorgeous, look for the los angeles premiere of her new film, "Up In the Air" (also starring George Clooney, swoon).

Tina says: "Vera's look was simple glamour: her dress was ephemeral– a white, almost grecian Dolce & Gabbana, and i wanted her makeup look to shine forth her beautiful features, while keeping that simple, effortless air."

using mostly natural makeup, Tina shares how she created the look:

face:

Tina Says: "Vera has a beautiful, fair complexion, so i kept it simple – with a lightweight foundation and finished with a light, rosy blush."

foundation: Almay Pure Blends Mineral Makeup in Fair - "i love that this foundation is 97.4% natural."

blush: Revolution Organics Freedom Glow Beauty Balm in Blushed - "it's a beautiful cream stick that creates very natural-looking rosy cheeks."- and Mineral Fusion Blush in Trace, "a soft, baby pink to highlight cheek bones."

powder: Tarte Provocateur SPF 8 Pressed Mineral Powder & Compact in Fair

eyes:

Tina says:"i kept the eyes nude, with a bit of pearly shimmer smudged on the lids and beautiful lush lashes. it was also important that her brows were defined and framed her face."

eyeshadow: Jane Iredale Liquid Eyeliner in Silver (smudged on lids)

lashes: Origins Full Story Lush Lash Mascara

brows: Clarins Pro Palette Eyebrow Kit. "this all-in-one kit has everything i need to create the perfect brows – from highlighter to powders to even a holding wax to groom them brows."


lips:

lip prep: Korres Guava Lip Butter to prep lips "offers creamy hydration and is a great primer for lipcolor."

lipstick: ZUZU Luxe Lipstick in Vino D'amour


Tina finished Vera's look with ARCONA Lavender Hydrating Mist "to set the makeup and give a little finishing glow"

xo

photos: Kevin Winter/Getty Images